RMC BFM uses Broadpeak’s SSAI service to stitch advertisements into regular live and FAST channels, delivering a seamless viewing experience. By integrating dynamic ad insertion directly into their streaming workflow, the French media group can monetize its content across platforms while maintaining quality and consistent viewer experience.
RMC BFM Integrates SSAI Into its Live and FAST Streaming Through broadpeak.io
RMC BFM, part of the CMA CGM Group in France, delivers live news and thematic FAST channels to digital audiences. They needed a way to unify ad delivery across live and FAST formats in a consistent way. They chose broadpeak.io’s server-side ad insertion (SSAI) to make it happen and monetize content across its own OTT apps and major distributors, including Molotov, ISPs, and connected TV platforms. With one integration on the server side, RMC BFM can activate targeted ad insertion everywhere, eliminating the need to duplicate effort across platforms.
Here’s how they solved their workflow challenge and why they continue to work closely with Broadpeak.
The Challenge: Monetizing at Scale Without Friction
RMC BFM delivers a mix of live news and thematic FAST channels across apps and distributors. They needed a solution that would:
- Dynamically replace targeted ad breaks across live and FAST content using a single SSAI workflow
- Maintain a high-quality viewer experience with smooth transitions
- Avoid duplicating ad logic across every distributor and platform
- Monetize both video and radio content
- Work with a partner who could move fast and adapt quickly
- Support the existing ecosystem, including packager, player, and L-banner insertion, without disruption
They were looking for a solution that could easily be integrated into their workflow and was built to scale.
The Solution: SSAI with broadpeak.io
Broadpeaks SSAI, available as a service on the company’s SaaS platform, offered a flexible and production-ready way to insert ads at scale:
“Broadpeak is known as a leader in ad tech and premium quality streaming QoE,” said Franck Vetu, CTO at RMC BFM.“With broadpeak.io’s SaaS approach, we can easily scale as our business evolves as we expand our digital reach across new platforms. Broadpeak shares our innovation values, helping us harness new technologies as we deepen audience engagement and explore new revenue streams.”
RMC BFM highlights the ease of collaboration and speed of execution:
- Fast integration with existing systems
- Flexible delivery through SaaS: manage workflows with less effort
- Trusted relationship with Broadpeak engineers
- Efficient scaling: one SSAI workflow applies across all endpoints, simplifying ops
Technical highlights: Built to Fit RMC BFM’s Monetization Strategy
RMC BFM needed more than just basic SSAI. They required capabilities tailored to broadcast-grade expectations and multi-platform delivery. The solution delivered through broadpeak.io addressed several key needs:
- Ad conditioning – RMC BFM needed consistent playback across a mix of devices and services. The SSAI workflow automatically adjusts ad creatives to meet stream requirements, minimizing playback issues and improving fill rates.
- Server-side ad tracking – To keep client-side apps compatible and straightforward with more endpoints, RMC BFM required tracking without SDKs. The server-side logic handles this directly, enabling complete measurement without custom player work.
- Clean Back to Live – For live news, smooth post-ad transitions are essential. Using SNPTV-compliant logic, the SSAI setup , enabling a seamless transition back to the existing ads which did not need to be replace, reducing the number of slates needed and improving the viewer experience.
- L-Banner support – RMC BFM also wanted flexibility to explore additional ad formats without disrupting core content. The solution will have the ability to handle overlay formats in the future and will help open new monetization paths with minimal integration overhead.
Results: Streamlined SSAI, Faster Monetization
- Ad stitching now runs across RMC BFM’s live and FAST services
- Improved viewer experience with smooth transitions
- Easy distribution across partners without duplicating workflows
- Ongoing collaboration drives further innovation
Conclusion: Why RMC BFM Chose Broadpeak
By choosing to use broadpeak.io, RMC BFM enhanced the efficiency and quality of its SSAI strategy. They benefit from fast integration, skilled support, and a trusted partnership, key for scaling their digital channel delivery.
Broadpeak’s SSAI provides a streamlined and reliable path for content providers seeking to unify ad delivery across live and FAST content.
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