See how Rotana Media Services (RMS) uses Broadpeak’s dynamic ad insertion to power targeted ad delivery across connected TV and streaming platforms, supporting stc tv and accelerating digital media transformation in Saudi Arabia and the MENA region.
Challenge: Monetizing Premium Streaming at Scale Across MENA
Rotana Media Services is expanding its digital media footprint as the exclusive advertising sales representative for stc tv, a premium streaming platform by stc group, a leading digital enabler. To succeed, RMS needed a reliable and scalable way to insert dynamic ads across CTV and multi-device environments, without disrupting playback quality or the viewer experience.
Key goals:
- Support seamless, buffer-free ad transitions on live and VOD content
- Deliver broadcast-quality, addressable ads across stc tv and other platforms
- Improve targeting for advertisers using first-party data
- Scale monetization without adding infrastructure complexity
Why broadpeak.io?
RMS selected broadpeak.io, Broadpeak’s API-based SaaS platform, to power server-side ad insertion (SSAI) and support its expanding monetization strategy. Broadpeak’s video delivery expertise, combined with a longstanding relationship with stc group through private CDN, Origin, umbrella CDN, and analytics deployments, made broadpeak.io a natural fit. broadpeak.io delivers:
- Server-Side Ad Insertion: Personalized, dynamic ad delivery with smooth stitching
- Cloud SaaS Model: Fast deployment, no hardware required
- Seamless Viewer Experience: No buffering, no client-side dependencies
- Advanced Targeting: Works across connected TV, mobile, and web
- Scalability: Easily supports stc tv’s regional reach across Saudi Arabia and beyond
The Solution: SSAI for Smarter, Scalable Ad Delivery
With broadpeak.io, RMS can now:
- Insert personalized ads into stc tv live and VOD streams without disrupting playback
- Use server-side technology to improve targeting, using RMS and stc tv’s data
- Deliver seamless ad transitions, increasing viewer satisfaction and reducing churn
- Unlock new inventory and revenue across CTV, mobile, and desktop
Results: Strategic Partnership, Stronger Monetization
This partnership with Broadpeak is part of RMS’s broader strategy to support premium video platforms in the MENA region through targeted technology integrations. Already, RMS has seen:
- Improved Ad Experience: Broadcast-quality, personalized ads
- Higher Revenue Potential: New inventory across multi-device streams
- Faster Time to Market: No infrastructure overhaul needed
- Aligned with STC TV Strategy: Supports data-driven monetization and future innovation
Conclusion: Targeted Streaming Monetization at Scale with broadpeak.io
RMS is using broadpeak.io to deliver on its mission: more innovative ad monetization and enhanced viewer experience across stc tv and other premium video services in the region. The partnership reflects the ongoing digital transformation of the media industry in the MENA region, with ad tech that adapts to the region’s complexity and scale.
Ready to turn CTV views into real revenue?
