In a recent IABM interview, Mathias Guille, VP Cloud Platform at Broadpeak, explained how broadpeak.io is helping media companies grow revenue through targeted advertising, personalized streaming experiences, and more innovative personalization. The discussion covered recent developments with broadpeak.io, Broadpeak’s cloud platform, client use cases and future directions.
Personalization and Dynamic Ad Insertion
With the launch of broadpeak.io, a few years ago, Broadpeak complemented its software offering by making its technology and expertise available as a service on an API-based SaaS platform.
broadpeak.io enables broadcasters, streamers, and operators to:
- Stream their content
- Dynamically insert targeted ads into live and on-demand streams
- Automatically replace content based on rules (e.g. region, rights)
- Build virtual linear channels tailored to audience segments
These applications allow media companies to monetize content more effectively while offering a more relevant experience to viewers.
Scaling with Demand
Guille shared two recent deployments that demonstrate the platform’s value:
- Media Prima (Malaysia) deployed ad insertion capabilities within two weeks. The SaaS model enabled a fast transition to production and immediate monetization..
- TF1 (France) uses broadpeak.io’s server-side ad insertion with Spot2Spot, broadpeak.io’s spot-level ad replacement feature. Instead of replacing complete breaks, Spot2Spot lets them swap individual ads within linear streams, targeting more precisely while keeping a seamless viewing experience.
What’s Next
Consumer expectations are now primarily shaped by digital-native platforms such as TikTok and Instagram. Personalization is no longer optional – it’s expected. broadpeak.io is addressing this shift by:
- Supporting stream-level personalization beyond basic recommendations
- Developing interactive ad formats, including clickable ads for connected TVs, like Click2®.
- Enabling performance-based metrics to complement impression-based models
This evolution allows media companies to provide more value to advertisers while improving viewer engagement and driving higher revenue per stream.
Main Takeaway
With broadpeak.io, Broadpeak’s SaaS platform, customers can access scalable, data-driven tools that support personalization and advanced advertising use cases, alongside Broadpeak’s established software solutions. The result is a more flexible and effective monetization strategy across broadcast and streaming services.
Watch the interview here:
