Televen, Venezuela’s major broadcaster, successfully streamed Copa América 2024 using a joint solution from Setplex, Broadpeak, and several partners. This collaboration led to over 43 million impressions and 1.3 million app installations, positioning Televen Stream as the top platform for the tournament on Android and iOS.
This collaboration was recently awarded the PRODU Tecnología Award for OTT Development of the Year at NAB Show 2025, a nod to the technical excellence and scale of the project.
The Challenge: Scaling Live Streaming for a Major Event
Televen needed to:
- Launch a fully digital OTT platform in time for the Copa America 2024 tournament.
- Deliver high-quality, reliable live streams to a large audience.
- Manage traffic spikes during peak viewing times.
- Monetize content effectively through advertising.
The Solution: A Collaborative OTT Ecosystem
Key components of the solution included:
Setplex:
- Nora middleware for content and subscription management.
- Streampool CDN for load balancing.
- NoraGO multi-screen apps for various platforms.
Broadpeak:
- broadpeak.io’s Server-Side Ad Insertion (SSAI) for seamless ad integration and monetization.
Mediablocks:
- Regional systems integration and project co-lead.
Aniview:
- AVOD monetization tools to unlock new revenue streams.
TVU Networks:
- Cloud production and IP-native signal delivery.
Fastly & CDN77:
- Robust CDN support ensuring reliable content distribution.
Results: Record-Breaking Engagement and Industry Recognition
The collaboration led to significant achievements:
- Televen Stream became the top platform on Android and iOS for the event, and marked a successful milestone in Televen’s OTT transformation
. - 1.3M app installs, placing Televen Stream at the top of the app stores and 43M+ impressions during Copa América 2024.
- Effective management of traffic surges, particularly during the first 10 minutes of matches.
- Successful monetization through targeted advertising.
- Winner of the PRODU Tecnología Award at NAB Show 2025 for OTT development
The platform not only met technical goals – it outperformed them, delivering a top-tier experience to millions and demonstrating how collaboration drives success in high-stakes live streaming.
Conclusion: A Model for Future Live Streaming
The partnership between Televen, Setplex, broadpeak.io, Mediablocks, and other collaborators demonstrates the effectiveness of a well-integrated OTT ecosystem in delivering large-scale live events. This model sets a precedent for future digital broadcasting initiatives.
broadpeak.io’s SSAI was a key component of the monetization strategy. Ads ran reliably, didn’t interrupt playback, and were delivered in real time during live coverage.
For streaming providers planning large-scale live events, this case proves that modular, cloud-native infrastructure with specialized partners delivers results that scale – and wins awards.
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