Broadpeak announced on 17 June a new partnership with iCABLE, supporting the launch of its new FAST (Free-Ad Supported TV) channel and enhancing ad delivery on the HOY app. The collaboration brings together broadpeak.io’s cloud-based virtual channel and server-side ad insertion (SSAI) technology with iCABLE’s growing digital content strategy, aimed at expanding reach and improving monetization.
Challenge: Evolving Ad Market, Shifting Viewer Habits
i‑CABLE is rolling out a FAST channel and strengthening the HOY app’s ad strategy to stay competitive in a rapidly changing media environment. As their CEO Felix To explained, these initiatives respond to “significant changes in Hong Kong’s television advertising landscape” and align with the Group’s multimedia development strategy. With CTV on the rise and digital advertising taking the lead, the company is shifting away from traditional formats to scale its digital reach, both locally and internationally.
To support this transformation, i‑CABLE needed to:
- Launch a FAST (Free Ad-Supported TV) channel.
- Maintain high streaming quality and reliability while scaling distribution.
- Integrate dynamic, data-driven server-side ad insertion (SSAI).
- Improve ad targeting and ROI within the HOY app using short-form micro-drama content.
- Create new advertising inventory to enhance ad impressions and engagement
Why broadpeak.io?
i‑CABLE chose broadpeak.io for:
- Implement unique ad technology, such as L-shape ad, within the FAST channels empowered by AI technology, to serve personalized advertisements to enhance ad impressions and engagement in the playback.
- SSAI & virtual channel support: reliable, buffer-free ads.
- Cloud-based SaaS: easy deployment and scalability.
- Public APIs: allowed i‑CABLE to build a custom scheduler based on their own programming and monetization logic.
- Seamless integration: works with The Trade Desk, UID2, and OpenPath.
- Multi–device support: smooth viewing on CTV, mobile, and web.
- Strong integration capabilities with ad server partners like SeaOvers: Create new advertising inventory within the FAST channel
Solution: FAST Channel + Optimized Ad Strategies
With broadpeak.io:
- i‑CABLE launched its FAST channel
- Server-side dynamic ad insertion reduces buffering and ensures smooth playback.
- Virtual channel application creates on-the-fly linear TV without the need for retranscoding or repackaging video assets.
Results: Higher Engagement, Better Monetization
The i‑CABLE FAST channel has recently been launched, but the broader integration of broadpeak.io’s technology already shows clear benefits. Based on internal performance data and expectations from the current deployment of the HOY app:
- Seamless viewing: FAST channel launched in Hong Kong and Macau with low rebuffer rates.
- Improved ad performance: personalized ads, fewer irrelevant impressions, boosted ROAS.
- Operational efficiency: SSAI + real-time ad optimization reduces overhead and manual work.
Conclusion: Ad-Powered Streaming Made Easy with broadpeak.io
broadpeak.io enabled iCABLE to roll out a buffer-free FAST channel and upgrade its ad delivery using SSAI. With data-powered ad targeting and micro-drama content, the HOY app is set for stronger engagement and improved monetization. The project strengthened i-CABLE’s position in Hong Kong’s fast-moving digital TV market.
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