Articles

IAB Tech Lab standardizes CTV ad formats, clarifying how Connected TV ads are named, displayed, and monetized across platforms.

Discover how major live sports events are reshaping streaming advertising, monetization, and viewer engagement and what peak-scale audiences reveal about the future of ad-supported streaming.

Explore the evolution of television advertising in America, from the first Bulova watch ad in 1941 to today’s data-driven, interactive, and personalized campaigns.

Broadpeak and Intel introduce AI-powered BannersIn2 for smarter CTV monetization with scene-level targeting and automated ad placement.

Explore how Direct Response Television (DRTV) evolves with interactive ads and Click2 technology to drive engagement, measurable results, and seamless viewer action.

When you run a service like broadpeak.io, you encounter a lot of HLS and DASH manifests. Over time, we’ve become borderline obsessed with ensuring our platform can handle every flavor (…)

How to Scale and Accelerate Ad-Based Monetization Advertising is now being or about to become the default monetization model for streaming in general; the outstanding question is more related to (…)

Dive into the Ad Server and SSP ecosystem, exploring how these platforms drive digital advertising success. We cover key player roles, how to choose the right partners, and the strategies needed to optimize ad delivery and revenue. From broadcasters to streamers, understanding the ad tech landscape is essential for maximizing your ad potential in today’s dynamic market.

As Connected TV (CTV) continues to gain traction, it’s become an essential channel for advertisers seeking to engage with audiences in a more personalized way. However, running a successful CTV (…)

The Money Flow part 2. In Part 1 of our Money Flow Series, we explored how addressable TV reshapes advertising by optimizing inventory, targeting ads, and maximizing CPM revenue while (…)