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Pause Ad illustration. A modern flat-screen TV in a dimly lit living room displays a paused advertisement featuring a sleek SUV at sunset, with overlay text “The New XTR-7,” a “Learn More” button, and a visible pause icon indicating viewer-initiated ad playback.
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Pause Ads: Monetizing Viewer-Initiated Moments in CTV 

Explore how pause ads are transforming CTV monetization by leveraging viewer-initiated moments to deliver non-interruptive, high-value ad inventory. Learn how scalable ad insertion and SSAI workflows enable real-time delivery, measurement, and new revenue opportunities in streaming.

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