use cases
How can I use Click2 interactive ads
Here are the main use cases:
Send to phone
Engage users with a “send to phone” experience. Dynamic product links are sent to companion devices through any channel
Add to cart
Let users add their favorite products into their e-commerce cart with a simple remote control click on their CTV device. Leverage new conversion trackers to create incremental inventory value.
Click to buy
For FMCG (Fast Moving Consumer Goods), inexpensive or recurring items, users can buy instantly using saved payment and shipping details. Lean towards one click 100% conversion performance
Example use cases
Turn any standard ad into a shoppable ad
Send-to-phone on pre-roll ads
Send-to-phone on pre-roll ads
The asynchronous UX allows the viewer to enjoy they content without being interrupted. Users choose when to look at the branded product link sent to their phone, email or messaging app.
Send-to-phone on pause TV ad
Send-to-phone on pause TV ad
Rather than interrupting a show mid-sentence, brands can leverage the moments when a viewer actively chooses to stop the content. This idle context makes it a perfect moment for prompting the viewer with a simple remote control click as a CTA.
Add to cart
Add to cart
In this scenario, viewers have the opportunity to add FMCG (Fast Moving Consumer Goods) on a simple remote control click. Retail Media Networks can even offer group purchases by promoting bundled related products (e.g. cooking recipe)
features & benefits
Discover the main benefits
of Click2 Interactive Shoppable Ads
Universal
- Connect to multiple e-commerce platforms, CDP (Customer Data Platforms) and RMN (Retail Media Networks) with a universal SDK
- Format agnostic: works with pre-roll ads, mid-roll, as well as BannersIn2 ads (display/native, pause)
Simplicity
- workflow triggered by simple remote control click
- no need for QR code
User Experience
- uninterrupted UX for viewers
- choice of notification channel (in-app notification, SMS, email, social messaging apps)
Your business rules
- Choose your blend of brand advertising and performance advertising mix
- Leverage Spot2Spot for spot level optimization and finer control of inventory sale
- Leverage retargeting for items added to the cart but not purchased
architecture
Learn more about the workflow and the ecosystem
Attention KPIs
New attention metrics (beacons) based on remote control click and notification click on companion devices.
UX simplicity
Explicit messaging on interactive ads with simple Call to Action for the user (single click on the remote control).
Advertisers friendly
No additional creative preparation needed for advertiser and agencies. The ad is slightly resized to make sure there is no overlay on top.
Any streaming device
Compatible with any device, including CTV and Android TV, supporting Smartlib lightweight SDK.
Any notification channel
Choose how users get notified based on your CRM configuration and end user preferences.
Flexibility
Default templates providing pre-defined layout, resizing ratio, branding and messaging. Fully configurable.
who can benefit from Click2 ?
Click2 is an ad revenue accelerator.
It is an opportunity for any streaming service provider.
Whether you are a Content Provider, an Operator or an Aggregator, Click2 gives publishers the opportunity to upsell their existing inventory at a much higher value (with CPC). It also opens up to supply to the millions of SMB/SME exclusively spending ad campaign budget through performance advertising (social media and paid search).
