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Click2 – transforming video streaming monetization with interactive targeted advertising On the 3rd of April we announced a new upcoming solution called Click2. Click2 is the first open interactive advertising technology (…)
As the whole streaming industry is shifting, at an accelerated pace, towards ad supported services, the need to monetize publishers’ inventory in an always more diversified manner while maintaining the (…)
Introduction for a winning ad strategy In the digital age, where content is king and consumers hold the power to choose when, where, and how they consume media, the streaming (…)
Let’s examine the evolution of the FAST channels industry and analyze possible trends for the coming years. With the market still in its evolutionary stage, it’s intriguing to note that, (…)
One critical metric that stands out in the AdTech world is Cost Per Mille (CPM), an acronym deeply rooted in advertising history and universally used in the Streaming / CTV (…)
In 2024, ad spending is estimated to grow by about 5.7%. The market is already huge, with advertisers spending over 55.2 billion dollars on ads for digital video in 2023. (…)
Digital broadcasting is a constantly advancing field, and a crucial component is SCTE 104. This standard, though not widely known outside the broadcasting industry, is essential for efficiently delivering television (…)
When showing viewers content via live stream, on-demand, or linear video, you will want to monetize the content with ads. But what’s the best way to do that? The two (…)
If you are a content provider offering subscription-based Video-on-Demand (VOD) services, adding Ad-supported Video-on-Demand (AVOD) may seem enticing. However, enabling ad-supported workflows is not just plugging an ad server on (…)
Welcome back to our “Let’s stack .io up!” series of blog posts where we illuminate the components of our techie stack! Today, I’ll showcase GitLab, our go-to tool for orchestrating (…)
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