Monetizing a FAST Channel: The FAST Blog Series – Part 5/5
Throughout this blog series on FAST, we gave you an overview of the FAST ecosystem plus tips and tricks on how to launch a FAST Channel. From content to programming (…)
The Target TV Advertising Blog Series: Ad Partnerships – Key to Success – Part 5/5
“Advertising is big business, but how can TV service providers monetize their offerings to the fullest?” “Equally, how can a broadcasters ensure that they again become the go-to for premium (…)
Glossary of Terms for Target TV Advertising, Digital Ad, DAI and SSAI readings
We have created two blog series, one about FAST and another about target TV advertising. If you are lost among the all those specific terms, you can now find here (…)
The FAST Blog Series: How to launch a FAST channel in 4 steps – Part 4/5
We were bound to talk about the technology powering FAST given our work at broadpeak.io where we ambition to stream the content people love with a compelling user experience. As (…)
The Target TV Advertising (Digital Ad, DAI and SSAI) Blog Series: Connected TV Advertising – Part 4/5
As mentioned in the previous blog in the Targeted TV Advertising blog series, advertisement budgets are increasingly being redirected to the connected TV advertisement. But what exactly is connected TV (…)
Understanding and Implementing Watershed Regulations for OTT Services
In common English, a watershed can be a dividing ridge between drainage areas or simply a turning point. Well, in the ever-evolving landscape of television broadcasting, the term “watershed” plays a (…)
The Target TV Advertising Blog Series: The Crumbling Cookies – Part 3/5
In the previous blogs in the Targeted TV Advertising blog series, we discussed digital advertising and TV advertising, respectively. In addition, we showed that with recent technological developments in the (…)
The FAST Blog Series: The Platform and Content FAST Ecosystem – Part 3/5
Understanding the FAST Ecosystem The Subscription Video On Demand ecosystem is either in the hands of an e-commerce giant (Amazon), pure players (e.g. Netflix, DAZN), independent (Cinedigm, Filmrise) or big (…)
The FAST Blog Series: How big is the FAST Channel business opportunity? – Part 2/5
Within our industry, we thrive in offering additional and innovative viewing options to consumers. We also have a duty to follow viewers where they go watch video content, may that (…)
The Target TV Advertising Blog Series: TV Advertisement – Part 2/5
The previous blog discussed the advertisement market and the digital advertising category specifically. Now we will take a closer look at the TV advertisement segment. Effectiveness In 2016 TV advertisements (…)
Never miss out on a post !
