Driving Success in Addressable TV with SSAI 2.0 and Linear TV
The Money Flow part 2. In Part 1 of our Money Flow Series, we explored how addressable TV reshapes advertising by optimizing inventory, targeting ads, and maximizing CPM revenue while (…)
Are your splicers end of life? It’s not a problem, with SSAI, it is an opportunity!
TV technology is evolving, and so does the infrastructure supporting it. You are already aware of the move from broadcast to HTTP streaming. Another one you should know about is (…)
Introducing ASAP4EU: A European Consortium Pioneering Advanced Ad Solutions for AVOD and FAST Platforms
As streaming keeps shifting, fresh models are rewriting the rules of content consumption and monetization. Among these, AVOD (Advertising Video on Demand) and FAST (Free Ad-Supported Streaming TV) have gained (…)
IBC 2024 highlights – Monetization & Innovations
As highlighted in Broadpeak’s key takeaways (if you haven’t checked it out yet, make sure to do so for a comprehensive overview of the event), IBC 2024 was electric! The (…)
Announcing the Beta Launch of ASCDN: The Next Evolution in Video Content Delivery Networks
We are thrilled to announce the beta launch of our latest innovation: ASCDN (Adaptive Streaming CDN). As part of Broadpeak‘s commitment to pushing the boundaries of content delivery, ASCDN represents (…)
Spot2Spot: Digitizing Linear TV inventory, one spot at a time
Leveraging a massive hidden business opportunity Streaming technology has brought On-Demand Viewing as a new, powerful way for people to enjoy their favorite shows ATAWAD (Anytime, Anywhere, Any Device) everywhere (…)
New Beta Launch: Protect and Optimize Your CDN with Content Steering
Simplifying the delivery of your content through multiple CDNs Are you delivering your content through numerous CDNs or planning to do so? Or are you looking to buy insurance in (…)
How Money Flows in Addressable TV Are Reshaping Sales Strategies in the Advertising Ecosystem
Addressable TV offers a powerful solution for advertisers. Its precise targeting capabilities allow tailored messages to specific households based on demographics, geography, and behavior, leading to higher engagement and improved (…)
Uncovering the Magic Behind Live CTV Ad-Serving
As Connected TV (CTV) continues to gain traction, the mechanics of live CTV ad-serving have become a game-changer for advertisers and broadcasters. But what exactly goes on behind the scenes (…)
How to rebound your FAST numbers when they are fading
Maintaining and growing your audience is essential in Free Ad-Supported Streaming TV’s everyday, more competitive market. As the situation becomes increasingly saturated (as of late 2023, there were approximately 1,830 (…)
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