FTVA 2023 takeaways
If you could not attend the Future of TV Advertising Global 2023 in London this year, you may be wondering what have you missed, aren’t you? key statements, what was (…)
Creating Your Own VAST 3.0 Response XML
An Ad Decision Server (ADS) is a server that offers advertisements that can be tailored to the interests of specific audiences. They’re effective for all kinds of marketing campaigns because (…)
Ad Placement Alchemy: Harnessing the Power of VMAP
In today’s online world, where advertising-based video-on-demand services are top-rated, knowing how to make these streaming experiences user-friendly and profitable is essential. One critical tool to achieve that in video (…)
Accelerating Monetization With Google Ad Manager While Keeping Control of Your Video Stack
broadpeak.io’s integration with Google Ad Manager’s DAI Pod Serving solution In the bustling landscape of OTT, two key factors have emerged as the cornerstones of success: the simplicity of streaming (…)
Server-Side Ad Insertion! What, what for, how?
Have you heard about Server-Side Ad Insertion (SSAI)? SSAI is crucial for seamless ad integration, maximizing revenue, and ensuring a superior viewing experience for content owners and advertisers. In this (…)
Crafting Streams with the New broadpeak.io Go SDK.
At broadpeak.io, our pursuit for providing seamless streaming customization continues. We’re thrilled to share the next chapter of our journey with the arrival of our second Software Development Kit (SDK), (…)
Let’s stack .io up! – EPISODE 4 – Intercom
Welcome back to our “Let’s stack .io up!” series of blog posts where we illuminate the components of our techie stack! This episode highlights the part that enables profound customer (…)
Monetize live now, with or without SCTE 35
As the streaming market accelerates its shift towards ad-supported models such as FAST, and as the cost of producing or acquiring content keeps increasing, monetization of live streams has become (…)
FAST distributors, get ready for PAST – Premium FAST Channels
The digital age has witnessed the rise and evolution of various broadcasting platforms, with FAST (Free Ad-supported Streaming TV) distributors like Samsung TV Plus, Roku, PlutoTV, Freevee, and others taking (…)
VAST and Furious – Accelerating your knowledge about VAST
Just like the Fast and Furious franchise revolutionized street race action cinema, VAST has been a game-changer in the world of in-stream video advertising. Whether you’re an advertiser burning rubber (…)
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