Uncovering the Magic Behind Live CTV Ad-Serving
As Connected TV (CTV) continues to gain traction, the mechanics of live CTV ad-serving have become a game-changer for advertisers and broadcasters. But what exactly goes on behind the scenes (…)
How to rebound your FAST numbers when they are fading
Maintaining and growing your audience is essential in Free Ad-Supported Streaming TV’s everyday, more competitive market. As the situation becomes increasingly saturated (as of late 2023, there were approximately 1,830 (…)
What are Ad Macros, and How to use them efficiently in Dynamic Ad Insertion
When we engage in discussions about Dynamic Ad Insertion with our customers and partners, we often encounter terms like ‘macro’, ‘ ad tag’, ‘avail’, and ‘opportunity’. Some might view these (…)
The Journey of Monetizing FAST Channels: Interview with NxTV
Broadpeak and NxTV have a close relationship as NxTV is utilizing Broadpeak’s innovative targeted advertising solution to monetize its new free ad-supported streaming TV (FAST) channels, and we are proud (…)
Let’s create viewer-friendly ad breaks in CTV
In Connected TV (CTV), publishers and advertisers grapple with a unique challenge: crafting ad breaks that generate revenue and uphold a positive user experience. Lately, the strategy behind ad breaks (…)
What Business Model Should You Use to Monetize Your Video Content? Alphabet Soup Explained
You’ve got your streaming video service ready. Now it’s time to monetize. Streaming video has become increasingly lucrative, with Forbes estimating that in 2023 alone, there were 1.8 billion subscriptions (…)
TF1 Chooses Broadpeak to Power Targeted Advertising for New Video Streaming Service
TF1+ is the First Live Addressable TV Service Monetized at the Spot Level Press Release published originally on Broadpeak. CESSON-SEVIGNE, France — April 29, 2024 — Broadpeak®, a leading provider (…)
How to integrate AVOD within your SVOD service successfuly
After extracting valuable lessons from case studies in the ‘SVOD + AVOD: A Winning Strategy for Content Providers‘ blog post, we will guide you through a step-by-step implementation methodology for (…)
The award-winning Click2: Interactive Targeted Advertising at NAB Show 2024
Click2 – transforming video streaming monetization with interactive targeted advertising On the 3rd of April we announced a new upcoming solution called Click2. Click2 is the first open interactive advertising technology (…)
New monetization solution for new ad revenue streams with non-linear streaming ads
As the whole streaming industry is shifting, at an accelerated pace, towards ad supported services, the need to monetize publishers’ inventory in an always more diversified manner while maintaining the (…)
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