What if viewers could go from seeing a product on TV to adding it to their shopping cart with one click with their remote?
That’s the idea behind Click2Cart, the latest feature of Broadpeak’s Click2® interactive advertising solution, coming to broadpeak.io.
Click2 already turns standard streaming ads into interactive experiences, allowing viewers to engage using their TV remote while continuing to watch their content. With Click2Cart, we’re taking that experience one step further: viewers can add an advertised product directly to their online shopping cart with a single click of the remote.
No QR code to scan. No product to search for on another device. Just a much shorter path between seeing an ad and making a purchase.
From interactive CTV to performance advertising
CTV has become an important advertising environment, but converting viewer attention into measurable action has traditionally been more difficult than on digital and ecommerce platforms. Click2Cart helps close that gap.
By connecting the streaming experience with third-party retail ecosystems, it gives broadcasters and streaming services a way to offer advertisers a direct commerce journey while maintaining a simple TV experience for viewers.
New engagement and conversion beacons also provide visibility across the journey, helping advertisers measure performance beyond the traditional impression.
For publishers, this creates an opportunity to introduce premium performance advertising inventory and attract budgets traditionally directed toward search, social and retail media.
One building block in a broader monetization toolkit
Click2Cart is part of the broader broadpeak.io monetization toolkit, alongside Spot2Spot for spot-level ad replacement and BannersIn2 for non-linear ad formats.
Together with Click2, these capabilities help streaming providers create more valuable inventory, add interactivity, and connect viewer engagement to measurable outcomes.
See Click2Cart at IBC2026
We’ll demonstrate Click2Cart for the first time at IBC2026, from September 11–14 in Amsterdam.
Come and see us at Broadpeak booth 1.F83 to experience how one click of a TV remote can turn a CTV impression into a commerce opportunity.
Want to explore interactive and shoppable advertising today?
Discover Click2 on broadpeak.io and talk to our team about bringing Click2Cart into your streaming monetization strategy.
