Articles

An Ad Decision Server (ADS) is a server that offers advertisements that can be tailored to the interests of specific audiences. They’re effective for all kinds of marketing campaigns because (…)

In today’s online world, where advertising-based video-on-demand services are top-rated, knowing how to make these streaming experiences user-friendly and profitable is essential. One critical tool to achieve that in video (…)

Have you heard about Server-Side Ad Insertion (SSAI)? SSAI is crucial for seamless ad integration, maximizing revenue, and ensuring a superior viewing experience for content owners and advertisers. In this (…)

As the streaming market accelerates its shift towards ad-supported models such as FAST, and as the cost of producing or acquiring content keeps increasing, monetization of live streams has become (…)

The digital age has witnessed the rise and evolution of various broadcasting platforms, with FAST (Free Ad-supported Streaming TV) distributors like Samsung TV Plus, Roku, PlutoTV, Freevee, and others taking (…)

Just like the Fast and Furious franchise revolutionized street race action cinema, VAST has been a game-changer in the world of in-stream video advertising. Whether you’re an advertiser burning rubber (…)

While the streaming market is now well-engaged on the road to ad-supported models, a few stumbling blocks have started to emerge on the horizon. Any video streaming service provider transitioning (…)

We were bound to talk about the technology powering FAST given our work at broadpeak.io where we ambition to stream the content people love with a compelling user experience. As (…)

In common English, a watershed can be a dividing ridge between drainage areas or simply a turning point. Well, in the ever-evolving landscape of television broadcasting, the term “watershed” plays a (…)