Where is Direct Response Television (DRTV) heading?
Explore how Direct Response Television (DRTV) evolves with interactive ads and Click2 technology to drive engagement, measurable results, and seamless viewer action.
Explore how Direct Response Television (DRTV) evolves with interactive ads and Click2 technology to drive engagement, measurable results, and seamless viewer action.
Broadpeak’s SaaS platform, broadpeak.io, helps media companies boost revenue through targeted ad insertion, content personalization, and stream segmentation. It supports fast deployment, elastic scaling, and better ad targeting with viewer data. Used by TF1, Media Prima, and others.
Interactive TV has evolved from clunky experiments to hyper-personalized streaming experiences. This article tracks the tech, formats, and monetization shifts that brought us here, and what they mean for content providers today.
Televen used Setplex and Broadpeak to stream Copa América 2024, hitting 43M+ impressions and 1.3M app installs. Broadpeak’s SSAI powered seamless live ad insertion. The project won the 2025 PRODU Tecnología Award.
Síminn used broadpeak.io’s cloud-based content replacement service to comply with licensing restrictions during a major sports event. The solution enabled seamless blackouts, dynamic content replacement, and uninterrupted service across all devices, without additional infrastructure.
Learn the differences between server-side and client-side ad tracking for video monetization. Discover which method, or hybrid approach, best fits your needs for accurate metrics and seamless viewing.
When you run a service like broadpeak.io, you encounter a lot of HLS and DASH manifests. Over time, we’ve become borderline obsessed with ensuring our platform can handle every flavor (…)
EiTV improved streaming quality and reduced costs with broadpeak.io’s CDN as a service, gaining better visibility, reliability, and scalability for content delivery across Brazil.
Visit our top partners at NAB Show 2025, from AI-driven streaming solutions to next-gen ad monetization. Find booth numbers, key innovations, and collaboration highlights.
Discover how broadpeak.io is transforming streaming monetization with innovative ad insertion technologies, interactive features, and real-world success stories from CES 2025.