SVOD + AVOD: A Winning Strategy for Content Providers
Introduction for a winning ad strategy In the digital age, where content is king and consumers hold the power to choose when, where, and how they consume media, the streaming (…)
What trends to expect in the FAST Streaming Channels world
Let’s examine the evolution of the FAST channels industry and analyze possible trends for the coming years. With the market still in its evolutionary stage, it’s intriguing to note that, (…)
Understanding CPM in the Streaming and Connected TV (CTV) world: A Comprehensive Guide.
One critical metric that stands out in the AdTech world is Cost Per Mille (CPM), an acronym deeply rooted in advertising history and universally used in the Streaming / CTV (…)
Maximizing Ad Impact: The Essential Guide to Dynamic Ad Insertion and Server Side Ad Insertion
In 2024, ad spending is estimated to grow by about 5.7%. The market is already huge, with advertisers spending over 55.2 billion dollars on ads for digital video in 2023. (…)
Unraveling SCTE 104: The Key to Streamlined Broadcasting
Digital broadcasting is a constantly advancing field, and a crucial component is SCTE 104. This standard, though not widely known outside the broadcasting industry, is essential for efficiently delivering television (…)
CSAI vs. SSAI: What’s the Best Choice When You Serve Ads? Client-Side Ad Insertion Vs Server-Side Ad Insertion
When showing viewers content via live stream, on-demand, or linear video, you will want to monetize the content with ads. But what’s the best way to do that? The two (…)
Avoiding pitfalls when moving to AVOD
If you are a content provider offering subscription-based Video-on-Demand (VOD) services, adding Ad-supported Video-on-Demand (AVOD) may seem enticing. However, enabling ad-supported workflows is not just plugging an ad server on (…)
Let’s stack .io up! – EPISODE 5 – GitLab
Welcome back to our “Let’s stack .io up!” series of blog posts where we illuminate the components of our techie stack! Today, I’ll showcase GitLab, our go-to tool for orchestrating (…)
FTVA 2023 takeaways
If you could not attend the Future of TV Advertising Global 2023 in London this year, you may be wondering what have you missed, aren’t you? key statements, what was (…)
Creating Your Own VAST 3.0 Response XML
An Ad Decision Server (ADS) is a server that offers advertisements that can be tailored to the interests of specific audiences. They’re effective for all kinds of marketing campaigns because (…)
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